Monday, 3 May 2021
Gatefold Gallery: ELO, Jeff Lynne, Roy Wood & Beyond
#1,585: Down the years, record companies have thought of inventive ways to amplify and market the product of their artiste rosters be it coloured vinyl, picture discs and other such releases. Perhaps one one of the less obvious marketing vehicles is the gatefold album - a kind of halfway house between a single (1LP) and a double (2LP) wherein the record buying public is presented with one disc in a double album sleeve - and there have certainly been no shortage of gatefold issues when it comes to the Electric Light Orchestra (ELO), Jeff Lynne and Roy Wood whether it be original releases or the later proliferation of reissues thanx to the resurgence of vinyl over the last couple of decades.
Looking at the KJS/ELOBF tabulation below, it's interesting to see that "The Birthday Party" by The Idle Race (in 1968) preceded ELO's first three UK album released on EMI's Harvest imprint and Warner Bros. Burbank label were gatefolds as were many LP's at that time. It was the same in Germany with "The Night The Light Went On (In Long Beach)" and, surprisingly, even "Face The Music" got the gatefold treatment in France with Dutch compilation "All Over The World" (also known as "All Over The Wolrd") following in 1987.
Avid fans and collectors will all be aware that "Discovery" and "Xanadu" marked the return of ELO gatefolds at their commercial peak as did "Alone In The Universe" in 2015 although they may not be aware of the now ultra-rare white vinyl LETV reissue of "Long Wave" in early 2013. Note also that a trio of Roy Wood and Wizzard albums "Introducing Eddy & The Falcons", "Boulders" and "Mustard" (the latter two featuring Roy's unique artwork) were also gatefold editions. Q: How many ELO & related gatefold LP's do you own?
*** Until next "Time" in the elobf universe ... 03-May-2021 ***