Sunday, 20 January 2019

Magic: The Other Xanadu Picture Disc

JETP196: "Magic"
#1,479: Regular visitors to elobeatlesforever (elobf) over the last decade will (hopefully) recall that the withdrawn US promo 10" picture disc of ELO/Olivia Newton-John's 1980 hit "Xanadu" (MC10384) has been featured by elobf on a number of occasions due to its rarity and value, having been sold on eBay at least five times for the best part of $10,000 and it being ranked by Record Collector Magazine as their #1 scarcest, rarest and most valuable picture disc back in April 2015.

Yours Truly KJS is also a record collector as well as being an avid ELO (and related artistes) fan so when I came across another "Xanadu" related picture disc taken from the ONJ side of the "Xanadu" original soundtrack album (JETLX526), I took the plunge and bought it. "Magic" b/w "Whenever You're Away From Me" (JETP196) by Olivia Newton-John peaked at #32 in the UK Official Singles Chart more or less at the same time that ELO's "All Over The World" (JET195) was just falling short of the Top Ten at #11 during August 1980.
The ultra-rare "Xanadu" 10" US promo picture disc
It's a nice item with both sides of the disc sporting a rather glamorous image of ONJ but it does beg one question. If the story is true that the reason that the aforementioned "Xanadu" picture disc was pulled (with just a handful of copies escaping the cull) because Olivia was unhappy with the image on it, then should one presume that she was consulted over &/or happy with those used for the "Magic" picture disc? I guess we'll never know but it's still an interesting line of thought for both ELO and Olivia Newton-John admirers.

Here are some related KJS/ELOBF articles that you may find worth a peruse or three:

Xanadu: Fifth Promo Picture Disc Relisted on eBay (2016)
Fourth Rare Xanadu 10" Picture Disc Surfaces on eBay (2015)
Rare Xanadu 10" Picture Disc Tops Record Collector Guide (2015)
Third Rare Xanadu 10" Picture Disc Surfaces on eBay (2014)
Second Rare Xanadu 10" Picture Disc Surfaces on eBay (2013)
Rare Xanadu 10" Picture Disc Surfaces on eBay (2012)

Until next "Time" in the ELO (and related) Universe ... KJS ... 20-Jan-2019

1 comment:

  1. I have the 10 inch pink one but like you Keith never seen this one in my life. Although I was overjoyed at seeing ELO at No 1 in the UK for the fist and sadly only time, I do think they could have made a bit more of the single. At the time if they had sold the single in 10 vinyl colours I would have most likely bought them all!! I am sure that it's stay at No1 might have been longer with better commercial practices.